Thursday, September 5, 2024
THE
SCHEDULE
09:45
Registration & Networking Breakfast
Pick up your badge and start the first conference day by connecting with other attendees. Join us for an open-air networking breakfast with free Mimosas, juice, pastries and snacks.
11:00
Opening Remarks
Matthias Strobel (MusicTech Germany)
Philipp Grefer (WISE)
Anna Zò (Music Tech Europe Academy)
The organisers and hosts of NEW VISIONS For Music & Sound welcome you to this very first edition of this new and different music conference in Berlin. Accopanied by the Head of Music Tech Europe Academy.
Thursday, Sept. 5
11.00 - 11.15 - Theater Stage
WELCOME WORDS
Opening Rermarks
The organisers and hosts of NEW VISIONS For Music & Sound 2024, Matthias Strobel and Philipp Grefer welcome you to the very first edition of this new and different music conference in Berlin. Accompanied by the Head of Music Tech Europe Academy, Anna Zò.
11:15
New Visions For Music Marketing Tools
Marlen Hüllbrock (Music Ally)
Discover some of the latest trends in music marketing from Music Ally's Marlen Hüllbrock. Learn about recent developments and get prepared to make the most our of your campaigns and strategies in the future.
Thursday, Sept. 5
11.15 - 11.45 - Theater Stage
KEYNOTE
NEW VISIONS For Music Marketing
Discover some of the latest trends in music marketing in this presentation from Music Ally's Marlen Hüllbrock when she shows some of the key trends that are making an impact on music marketing right now.
From the concept of fans as creators to the latest tools for AI and music marketing, you will learn about the most important new strategies to integrate into your campaigns and focus areas for future development.
This presentation will provide a jumping off point for the panel following in which we will discuss opportunities, challenges as well as the most exciting new tools and platforms you can leverage in this context.
11:50
New Visions For Music Marketing
Matthew Friedman (Beatport)
Clémentin Diard (Your Music Marketing)
Christine Osazuwa ( Measure of Music)
Dmitry Pastukhov (Music Tomorrow)
Moderator: Darren Hemmings (Motive Unknown)
In this session, marketing experts and data-analysts specialised in music marketing will explore latest marketing technologies, tools and platforms, and discuss innovative strategies relevant for shaping the future of music promotion.
Thursday, Sept. 5
11.50 - 12.50 - Theater Stage
PANEL
NEW VISIONS For Music Marketing
In this session music marketing experts with decades of experience in orchestrating successful campaigns converge with marketing analysts with extensive knowledge and deep expertise in data-driven decision-making processes.
The panelists will explore a range of topics, from the latest marketing technologies and platforms to innovative strategies that are shaping the future of music promotion. Discover how artists, managers, and labels can navigate and leverage emerging trends to amplify their reach and impact.
Whether you're an artist looking to expand your audience, a manager seeking the latest tools for promotion, or a label aiming to maximize campaign effectiveness, this panel promises to equip you with the knowledge and inspiration to succeed in an ever-evolving musical landscape.
12:50
LUNCH BREAK
Take a break, grab some food, enjoy free drinks and mingle with other attendees. Make use of the "Wall Of Opportunities", watch showcases from the startups or play with the interactive installations in the courtyard. And get ready for the second half of the first day.
14:00
NEW VISIONS For Artist Investments
Alex Heiche (Sound Royalties)
Marit Posch (German Bulldozer)
Willy Ehmann (beatBread)
Stephan Plank (European Artist Bank)
Moderator: Jake Beaumont-Nesbitt
Explore actionable strategies and innovative solutions for new and different ways of artist investments. A session, essential for artists, managers, and industry professionals seeking to optimize financial support and foster creative freedom for artists.
Thursday, Sept. 5
14.00 - 15.00 - Theater Stage
PANEL
NEW VISIONS For Artist Investment
This session will address the critical flaws in the current investment system for artists and explore innovative solutions designed to empower artists with greater freedom and independence.
Our panelists bring extensive experience working with successful artists and a deep understanding of the music industry's funding and investment structures.
Delve into why the present investment model is failing many artists and how innovative approaches can challenge the status quo and provide sustainable, artist-centric investment models.
Gain valuable knowledge on how to navigate the evolving landscape of artist investment, from traditional funding mechanisms to cutting-edge alternatives that prioritize artist autonomy.
Explore how the future of artist investment can be reshaped to better serve the needs of artists and drive the music industry forward.
15:05
NEW VISIONS For Ethical AI in Music
Martin Clancy (AI:OK)
Focusing on the current challenges and opportunities of Generative AI, Martin Clancy will explore how we reached this pivotal point and provide practical solutions for integrating AI into the creative process while maintaining artistic integrity and ensuring fair compensation.
Thursday, Sept. 5
15.05 - 16.05 - Theater Stage
KEYNOTE
NEW VISIONS For Ethical AI in Music
Join us for an insightful and stimulating keynote by Martin Clancy, the founder of AI:OK, as he guides us through the evolution of music and its industry.
Martin will chronicle significant milestones and technological breakthroughs that have shaped music creation and consumption, leading up to the transformative role of Artificial Intelligence on the music ecosystem.
Focusing on the current challenges and opportunities of Generative AI, Martin will explore how we reached this pivotal point and provide practical solutions for integrating AI into the creative process while maintaining artistic integrity and ensuring fair compensation.
In conclusion, Martin will introduce AI-OK.org, a groundbreaking initiative designed to help artists and the music industry responsibly and ethically harness the power of Generative AI.
Discover how AI:OK seeks to protect intellectual property, uphold copyrights, and promote ethical standards in music, fostering a future where technology and creativity thrive together.
16:10
NEW VISIONS For Generative AI and Music
CJ Carr (HarmonAI, Stable Audio)
Rachel Lyske (DAACI)
SENAIDA
Jane Clemetson
Ilya Tolchenov (Delphos Music)
Moderator: Dennis Kastrup (Journalist)
The panelists in this session have years of experience with Generative AI. Explore how artists can integrate Generative AI into their creative processes and how labels can leverage this transformative technology to their advantage.
Thursday, Sept. 5
16.10 - 17.10 - Theater Stage
PANEL
NEW VISIONS For Generative AI & Music
This session will tackle the apprehensions and uncertainties surrounding the impact of generative AI in the music sector. As this technology continues to influence music creation, many in the industry are seeking clarity and guidance to naviaget this evolving landscape.
Our experts, with years of experience in researching, developing and using artist-friendly AI tools will explore how artists and labels can integrate Generative AI into their creative processes, and leverage this transformative technology to their advantage.
Gain a deep understanding of the current challenges and opportunities presented by generative AI and discover practical solutions for integrating this technology while preserving artistic integrity, creating new revenue streams and ensuring fair compensation.
09:45
Registration & Networking Breakfast
Pick up your badge and start the first conference day by connecting with other attendees. Join us for an open-air networking breakfast with free Mimosas, juice, pastries and snacks.
11:15
New Visions For Listening Experiences
Prof. Dr. Ing. Kalrheinz Brandenburg (Brandenburg Labs)
In this keynote, the inventor of the MP3 format - Professor Dr. Karlheinz Brandenburg - will take us on a journey through the past, present and future of loudspeakers and headphones. He will introduce the current work on plausible sound reproduction for headphonet and the best possible listening experience.
Thursday, Sept. 5
11.15 - 12.00 - Pfefferwerk Stage
KEYNOTE
NEW VISIONS For Listening Experiences
Sound reproduction - From two channel to object-based rendering: Past, present and future of sound via loudspeakers and headphones.
A lifetime ago, there was the paradigm shift from solely signal processing to coding taking the properties of the human auditory systems into account. Since then, two channel coding got perfect.
The new challenge was and is to reproduce sound as it is in our natural environment. For loudspeaker reproduction, this has been solved manyyears ago. Still, current commercial systems, both for loudspeakers and for headphone reproduction, miss out on the ultimate goal.
This talk will introducecurrent work on plausible headphone reproduction of sound in a room. This is based on cognitive effects, knowledge on how our brain processes sound.
12:05
New Visions For Spatial Audio
Natalia Szczepanczyk (Holoplot)
Stefan Bock (msm-studios)
Felix Deufel (ZIMMT)
Gerriet Krishna Sharma (spaes Lab)
Moderator: Monica Bolles (Resonant Interactions)
This panel will examine the vast opportunities that Spatial Audio presents for wider adoption and discuss how this format can benefit artists, the music industry, fans, listeners, and other vertical industries.
Thursday, Sept. 5
12.05 - 13.05 - Pfefferwerk Stage
PANEL
NEW VISIONS For Spatial Audio
In this session, our panelists - each with deep knowledge and experience about spatial audio - share a unified belief in the immense possibilities this format for music offers to open up new ways for creative expression and additional new revenue streams.
This panel will explore the vast opportunities that Spatial Audio presents for wider adoption, examining how this innovative format can benefit the music industry, fans, listeners, and even other vertical industries. Learn from industry leaders about the practical applications and future possibilities of Spatial Audio, and discover how it can enhance the listener's experience, foster deeper connections with music, and create immersive environments that were previously unimaginable.
Don't miss the chance to be part of a conversation that will shape the next era of audio innovation. Engage with pioneers who are pushing the boundaries of what's possible with Spatial Audio and learn how to leverage this technology to stay ahead in the ever-evolving music landscape.
Get inspired by the potential of Spatial Audio to redefine how we experience and interact with music. Gain a deeper understanding of how spazialised music can create richer, more engaging sonic experiences for everyone involved.
Whether you're an artist, producer, audio engineer, or music enthusiast, this panel will provide valuable insights into the future of sound.
13:05
LUNCH BREAK
Take a break, grab some food, enjoy free drinks and mingle with other attendees. Make use of the "Wall Of Opportunities", watch showcases from the startups or play with the interactive installations in the courtyard. And get ready for the second half of the first day.
14:00
NEW VISIONS For Music As Medicine
Tom Middleton (White Mirror)
Elaine Chew (King's College London)
Marina Guz (Endel)
Laura-June Clarke (Moonai)
Moderator: Fiona Miller (University of Sussex)
This session delves into the transformative power of music on the human brain and body, exploring how sound can become a powerful tool for health and well-being.
Thursday, Sept. 5
14.00 - 15.00 - Pfefferberg Stage
PANEL
NEW VISIONS For Music As Medicine
Explore the revolutionary potential of music for health and wellness. This session delves into the transformative power of music on the human brain and body, exploring how functional music can be a revolutionary additiona or even alternative to conventional medicine.
Our amazing panelists, who have dedicated years to researching music's impact on health, will uncover how specific sounds can alleviate pain, enhance focus, and improve sleep quality. Despite its immense potential, the realm of functional music remains underexplored by artists and the music industry.
This panel will highlight the vast creative opportunities and new revenue streams that await those who venture into this innovative field.
Join us to uncover how music can transcend entertainment and become a vital tool in healthcare as a powerful tool for pain-relief, health and well-being.
15:05
NEW VISIONS For AI and Music Supervision
Christian Mix-Linzer (Tracks & Fields)
This talk from Christian Mix-Linzer will delve into the developments of machine learning and AI for music supervision and the creative industries as a whole. He will highlight the implications on workflows and discuss solutions for the future.
Thursday, Sept. 5
15.05 - 15.35 - Pfefferwerk Stage
KEYNOTE
NEW VISIONS For
AI in Music Supervision
This keynote by Christian Mix-Linzer which will provide a comprehensive introduction to the rapidly evolving world of machine learning and AI in music, sync, and the broader creative industries.
Christian Mix-Linzer, a leading expert in the field, will delve into the profound implications of AI on music discovery workflows, including advancements in similarity search and auto-tagging technologies. He will explore how AI is reshaping music production and the emerging role of generative AI in music and voice creation.
This session will also highlight the significant impact these technologies will have on music supervision, offering insights into how AI-driven tools are transforming the way music is selected, synced, and managed. As the industry continues to evolve, this keynote will delve into where AI is leading the music sector, give valuable insights in AI and music supervision, and how these cutting-edge technologies are impacting the industry.
15:40
NEW VISIONS For Sync
Francesca Barone (Dolce & Gabana)
Remi Agostini (Mewo)
Ilana Goldstoff (Deutsche Grammophon)
Marcel-Alexander WIiebenga (Ringo)
Moderatorin: Milena Fessmann (Cinesong)
This session will explore how the future of music licensing can be streamlined by creating new and improved opportunities for supervisors, sync agencies, brands, and artists alike.
Thursday, Sept. 5
15.40 - 16.40 - Theater Stage
PANEL
NEW VISIONS For Sync
As the sync process remains intricate and challenging, our panelists are a mix of music supervisors who bring years of experience working with renowned brands and successful artists, and innovators who are developing new solutions to streamline this crucial aspect of the music industry.
This session will explore how emerging tools and technologies can simplify music licensing or create new and improved opportunities for supervisors, sync agencies, brands, and artists alike.
Discover the challenges and complexities involved in the current licensing landscape and how innovative advancements aim to revolutionize this critical aspect of the music industry.
Our panelists who have successfully navigated the sync landscape for many years will discuss their experiences working with successful artists and well-known brands, providing a comprehensive look at the potential for efficient and effective licensing strategies.
Learn how these new methods and innovations can enhance collaboration, boost creativity, and open up new revenue streams for all parties involved.
16:45
NEW VISIONS For Music in Games
Dani Valkova (UNIT9)
Luke Ritchie (Reactional Music)
Markus Zierhofer (Audio Creatures)
Moderator: Will Freeman (Journalist)
Delve into the immense potential for artists, labels, and other music industry stakeholders to tap into the booming games industry. Learn about the unlocked opportunities to create or license music for games.
Thursday, Sept. 5
16.50 - 17.50 - Pfefferwerk Stage
PANEL
NEW VISIONS For Music in Games
This session will delve into the immense potential for artists, labels, and other music industry stakeholders to tap into the booming games industry, which dwarfs the music sector in size and revenue streams. Collaborations with the gaming sector offer unparalleled economic opportunities and new ways for fan engagement.
Our expert panelists, who boast extensive experience in creating music for games and working at the intersection of these two dynamic fields, will will share their insights and innovative solutions on how to integrate music into games.
In an era where digital presence is paramount, not being part of the gaming world means missing out on vast opportunities. This panel will highlight how the future of music lies in games, offering insights into how artists and labels can capitalize on this synergy.
The panel will explore how music can enhance the gaming experience and how artists and labels can harness this powerful medium to reach new audiences.
Masters of Ceremony:
ALIENA HAIG
YOLANDA SILVANA ROTHER
EMIKO GEJIC
CHRISTOPH SCHRAG
STARTUP SHOWCASE STAGE
