NEW VISIONS For Sonic Identities

As new technologies revolutionize how brands communicate, crafting a distinctive sound has never been more crucial. This session delves into the evolving landscape of sound branding, where creating a sonic identity is now a must-have for brands to thrive in today's digital age.

Our panel of experts, with extensive experience in designing unique brand sounds and developing advanced tools for the sound branding sector, will discuss how creating a sonic identity has become a critical component of brand strategy and explore how digital communication channels offer unprecedented benefits for brands, musicians, labels, artists, rights holders, and advertising agencies.

Attendees will learn how sound branding can benefit not only brands but also musicians, labels, artists, rights holders, and advertising agencies by enhancing brand recognition and engagement. This panel will provide

valuable insights into how digital communication channels can be leveraged to maximize the impact of sonic identities.

FRIDAY, SEPTEMBER 6, 2024

2 pm - 3 pm, Pfefferwerk Stage