Matthew Friedman

Matthew is a seasoned veteran of the electronic music scene, and has recently transitioned his expertise from product to brand marketing, embodying a deep commitment to shaping the cultural landscape of dance music. With nearly 15 years of immersion in the industry, from his early days as a producer, DJ, label A&R, and event producer, Matthew now serves as the Senior Brand Manager at The Beatport Group.

As his work now extends beyond product promotion; he is now instrumental in crafting and amplifying Beatport's brand narrative, ensuring it resonates globally while championing an ethos of accessibility and opportunity for all.

Grounded in the belief that electronic music should be accessible to all, Matthew strives to empower artists and fans alike, fostering a vibrant ecosystem that thrives on diversity and innovation.