Turo Pekari

Turo is a music industry executive and innovation specialist based in Helsinki, Finland.

At Music Finland he leads large-scale international export operations and innovation & insights. Turo is also VP of Music Tech Europe, a newly born European association connecting the dots between music & tech industries. He has 15+ year experience in the music industry and as an expert of digital transformation & innovation for Finnish Government and EU.

Turo is contributing as an expert and coach to numerous startup and music business programs in Europe and he is a frequent speaker at leading global music industry and tech conferences.